"The Internet"

Impact on traditional industries

"Internet industry" can shorten the production cycle, reduce the use of raw materials, reduce factory costs, improve production efficiency, and speed up the optimal allocation of production resources; it can also respond quickly to market demand and deeply explore subdivision demand; and with the help of mobile Internet technology, realize the two-way circulation of data, realize product personalization, manufacturing service, and drive technology research and development with market data, thus forming a bottom-up production orientation.

Therefore, the transformation and upgrading of industry requires traditional industries to embrace the "Internet", make industrial enterprises Internet, and comprehensively promote the transformation of traditional industrial production methods and business models. Based on the characteristics of the Internet and industry, there is a certain evolution law for the integration and innovation of the Internet and industry.

Convergence innovation basically extends along the downstream consumer goods industry chain to the midstream equipment and upstream raw materials industry, and the closer the industry to the end user, the easier it is to integrate with the Internet. Consumer goods are close to consumers and have become the first industry to integrate with the Internet. Innovative models such as social marketing, personalized customization, and crowdsourcing research and development are mostly derived from consumer goods companies. Under the influence of the transmission mechanism of the industrial chain, the intelligent, flexible and reconfigurable production system of the midstream equipment industry came into being, involving procurement, research and development, operation and maintenance services and other links. The upstream raw material industry integration process lags behind the lower and midstream industries, and is currently only applied in local areas such as production monitoring.

Supply-side structural reform and

Development Trend of B2B E-commerce in China

In January 2016, the Central Financial and Economic leading Group put forward the structural reform of supply measurement, which means to promote structural adjustment by means of reform, reduce ineffective and low-end supply, expand effective and medium-and high-end supply, enhance the adaptability and flexibility of the supply structure to changes in demand, improve total factor productivity, and make the supply system better adapt to changes in the demand structure.

Supply-side structural reform from the production side of the supply chain to stimulate economic growth, has become a new opportunity for the development of B2B e-commerce, the important content of supply-side structural reform is to reduce ineffective and low-end supply, expand effective and high-end supply, so that supply and demand synergy to promote economic development. In the traditional economic form, producers cannot understand the reasonable demand; in the economic form of B2B e-commerce platform, producers can understand the buyer's demand according to big data, and B2B e-commerce can give full play to the efficient connection function of the Internet, realize the efficient docking of upstream and downstream supply and demand, and help enterprises solve the problems of overcapacity, high circulation cost and insufficient effective supply. According to the "2015 China E-commerce Market Data Monitoring Report" released by the China E-commerce Research Center, China's e-commerce transaction volume reached 18.3 trillion billion yuan in 2015, a year-on-year increase of 36.5 percent, and an increase of 5.1 percentage points. Among them, B2B e-commerce transaction volume was 13.9 trillion yuan, up 39% year on year. The online retail market size was 3.8 trillion yuan, up 35.7 year on year.

"Internet" for traditional industries

and the impact of the copper processing industry

As an upstream traditional raw material industry, the copper processing industry has been involved in e-commerce relatively late and the degree of participation is relatively low. In recent years, due to the rapid development of e-commerce, some copper processing enterprises have begun to actively use e-commerce to carry out marketing. At present, the main forms of participation are as follows: first, to establish their own portal website to obtain order information. The second is to release product information and obtain order information through third-party integrated information platforms such as Alibaba and HC. Third, through commercial network promotion, improve website click-through rate.

The impact of the "Internet" on traditional industries is gradually transitioning from the level of information dissemination and sales channels to the supply chain and the entire value chain, from using the Internet as a tool to design products with Internet thinking to operate enterprises and restructure enterprise organizations.

The essence of the "Internet" traditional industry is online and data-based. Only by migrating goods, people and transactions to the Internet can it be online. Only after online can it realize the precipitation, accumulation, mining and use of data. The analysis and calculation of data in turn guide the production, operation and management of enterprises.

The marketing model of traditional copper processing enterprises is to set up their own sales team, mainly offline sales models such as above-door sales, telemarketing, exhibition, advertising and publicity. The disadvantages of the traditional marketing model are: point-to-point, high cost, low efficiency, many levels, large time and space restrictions, it is difficult for customers to control, and it is easy to lose.

Although some copper processing companies have established their own portal websites, or tried to publish product information on information websites such as Alibaba, Huicong, Global Resources, etc., for online promotion and publicity, these are only primary online marketing and information promotion, and the "Internet" The concept of the industry is far from the real e-commerce of copper processing products. In this regard, the steel industry is leading the way. For example, the daily trading volume of third-party e-commerce trading platforms such as Steel Net, Minmetals E-commerce, and Shanghai Steel Union is more than 10,000 tons. In terms of e-commerce of non-ferrous metal materials, there are few professional e-commerce platforms at present.

"Internet" copper processing production management to promote intelligent production of copper processing enterprises. Through the intelligent transformation of copper processing production equipment, cloud computing, big data analysis, mobile Internet and other technologies are used to establish a new production organization model, implement real-time monitoring, positioning traceability, dispatching command, remote control, safety prevention, remote maintenance and other functions, realize the transformation of production organization model and organizational structure, effectively enable the copper processing industry to reduce labor costs, improve production and operation efficiency, and achieve safe and sustainable development. This process is actually the process of deep integration of copper processing industrialization and informatization. Through the construction of digital workshops and digital factories, and the deep integration with the Internet, the industrial 4.0 of China's copper processing industry is realized.

In terms of technology research and development, the current technology research and development of copper processing companies is mostly closed and imitated. Many copper processing companies do not have research and development centers, and their products are high-end and low-grade; "Internet" technology research and development is to give full play to the openness and sharing of the Internet. Sex, through the open network platform, make full use of social innovation resources, and realize the transformation of R & D and design from centralized control within the enterprise to decentralized control outside. Many domestic enterprises such as Xiaomi and Haier have successfully carried out crowdsourcing services. For example, Haier Dizun air conditioner is a crowdsourcing product. Its cylindrical shape comes from the research and development team of the electronics industry, while the hidden display window comes from the automobile design team.

Copper processing industry to carry out

Recommendations for the "Internet"

In the transformation of the Internet, the most difficult thing for traditional enterprises to change is their thinking, concepts and habits. Copper processing enterprises should actively change their ideas, seriously study the characteristics and laws of Internet thinking, and constantly carry out self-reform; first of all, they should make efforts in the cultivation of online trading habits and online marketing skills. Secondly, it is necessary to change from the production-driven production mode to the consumption (customer)-driven production mode to realize the flexible manufacturing of copper processing.

With the help of the Internet in research and development, design to achieve full interaction with users, copper processing enterprises can try to build an open and shared "Internet" innovation platform, through the open platform to achieve user online experience and interactive design, and with the enterprise research and development, marketing, supply chain system to achieve seamless docking. Set enterprises that are in line with industrial policies and have a certain information foundation as benchmarks, and build "Internet" copper processing demonstration enterprises, including demonstration enterprises for the integration of industrialization and industrialization, e-commerce demonstration enterprises, and digital factories (workshops) demonstration enterprises, so as to promote the deep integration of copper processing industry and the Internet with demonstration enterprises; introduce "Internet" technology and talents, including the introduction of Internet professionals, regularly invite Internet personnel to train Internet technology and knowledge for copper processing enterprises; resource docking, and major Internet enterprises to establish long-term information, assistance, talent exchange and other relations, so that Internet enterprises and traditional enterprises in-depth exchanges, to facilitate further cooperation.

Copper processing enterprises can use the "Internet" to innovate the marketing model and steadily promote the implementation of e-commerce in stages and steps. In the first stage, we should adopt the combination mode of offline and online, focusing on online marketing mode, making full use of the third-party e-commerce platform for publicity and promotion, or we can build our own portal website and set up online shopping mall to form our own network marketing platform. The second stage, the enterprise's production system, inventory system, procurement system and e-commerce platform docking, to achieve enterprise production and operation data, online. Through the deep integration of the Internet and the real economy, we will change the format and pattern of commodity circulation, closely integrate the downstream market demand with upstream production, and force the copper processing industry to transform and upgrade. Through the in-depth mining and analysis of big data on the e-commerce platform, consumer preferences and data predictions, in turn, guide the scientific and precise management of enterprises.

To sum up, the "Internet" has risen to a national strategy and has been clearly included in the national "13th Five-Year Plan", and has become an important tool for the transformation and upgrading of traditional industries. Under the current new normal economy, the copper processing industry can only firmly grasp the opportunities of the times brought by the "Internet" strategy, follow the trend, actively embrace the "Internet", let copper processing enterprises deeply integrate with the Internet, and comprehensively promote the innovation and reform of copper processing production, marketing and technology, so as to be in an invincible position in the fierce market competition in the future.